Module 1: Introduction to Digital Marketing

1. What is Digital Marketing?
2. Importance of Digital Marketing
3. Traditional vs. Digital Marketing
4. Digital Marketing Trends

Module 2: Website Planning and Development

1. Domain Selection and Hosting
2. Website Architecture and Design
3. Content Management Systems (CMS)
4. Mobile Optimization
5. User Experience (UX) Design

Module 3: Search Engine Optimization (SEO)

1. On-Page SEO
2. Off-Page SEO
3. Technical SEO
4. Keyword Research and Analysis
5. SEO Tools and Analytics

Module 4: Content Marketing

1. Content Strategy
2. Blogging
3. Content Creation (Articles, Videos, Infographics)
4. Content Distribution and Promotion
5. Content Calendar

Module 5: Social Media Marketing

1. Social Media Platforms Overview (Facebook, Twitter, Instagram, LinkedIn, etc.)
2. Social Media Strategy
3. Paid Advertising on Social Media
4. Social Media Analytics and Tracking

Module 6: Email Marketing

1. Building Email Lists
2. Email Campaign Creation
3. Segmentation and Personalization
4. Email Automation
5. Email Marketing Metrics

Module 7: Pay-Per-Click (PPC) Advertising

1. Google Ads
2. Bing Ads
3. Social Media Advertising (Facebook Ads, Twitter Ads)
4. Display Advertising
5. Ad Targeting and Bidding Strategies

Module 8: Analytics and Data Analysis

1. Google Analytics
2. Web Analytics
3. Conversion Tracking
4. A/B Testing
5. Data Interpretation and Insights

Module 9: Marketing Automation

1. Marketing Automation Tools
2. Workflow Automation
3. Lead Nurturing
4. Drip Campaigns
5. CRM Integration

Module 10: Influencer Marketing

1. Identifying Influencers
2. Building Relationships with Influencers
3. Creating Influencer Campaigns
4. Measuring Influencer Marketing ROI

Module 11: Mobile Marketing

1. Mobile App Marketing
2. Mobile Website Optimization
3. SMS Marketing
4. Location-Based Marketing

Module 12: Video Marketing

1. YouTube Marketing
2. Video Production and Editing
3. Live Streaming
4. Video Advertising

Module 13: E-commerce Marketing

1. Product Listings and Optimization
2. Shopping Ads (Google Shopping)
3. Cart Abandonment Strategies
4. Customer Retention

Module 14: Local SEO and Marketing

1. Local Search Optimization
2. Google My Business
3. Online Reviews and Reputation Management
4. Local Advertising

Module 15: Content Management Systems (CMS)

1. WordPress, Drupal, Joomla, etc.
2. CMS Customization and Optimization

Module 16: User Experience (UX) and Design

1. Website Design Principles
2. Mobile Responsiveness
3. User-Friendly Navigation

Module 17: Legal and Ethical Considerations

1. Privacy Regulations (GDPR, CCPA)
2. Ethical Marketing Practices
3. Intellectual Property Rights

Module 18: Trends and Emerging Technologies

1. AI and Machine Learning in Marketing
2. Voice Search Optimization
3. Chatbots and Conversational Marketing

Module 19: Conversion Rate Optimization (CRO)

1. Landing Page Optimization
2. A/B Testing
3. User Behavior Analysis

Module 20: Marketing Strategy and Planning

1. Marketing Plans
2. Budgeting and Resource Allocation
3. Campaign Tracking and Reporting

Module 21: Capstone Project

Apply knowledge and skills to create a digital marketing campaign

Module 22: Certification and Career Development

1. Preparing for Digital Marketing Certifications (e.g., Google Ads, HubSpot)
2. Career Opportunities in Digital Marketing